Concept and visualization
There can be a very fine line between product success and flop. Combitech can provide assistance at the concept stage and help you make the right choices.
Cost-effective processes - a two-pronged approach
On a competitive market it’s important to buy time to avoid being left behind. At the same time it’s about keeping costs down to avoid a decline in sales due to ill-founded product ideas or the wrong decisions at the concept stage.
Combitech offers an inspiring and creative concept development process that injects energy into the ideas stage and leads to concrete, prioritized concept proposals, capable of being realized and evaluated at the next stage.
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Here to help
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Concept and business development
Concept and business development
Inspiration and cross-fertilization are the key elements of Combitech’s method for successful concept development. And on top of that we add advanced technology from Saab and cross-sector experience.
We begin by bringing together key people at your company as part of an impact workshop. It is often the first time that representatives from, say, management, development, production, market and aftermarket have come together to devise a concept. This creates a sense of ownership and understanding of the particular issues each individual has to manage. Throughout this process we encourage participants’ creative streak and help them visualize, develop and evaluate their product idea in all parts of the product lifecycle. In the concluding impact mapping stage, we analyse needs, prioritize and generate consensus.
The results of the workshop and impact mapping then form the basis of a feasibility study and the concept development stage.
The unique feature of Combitech’s process is our way of cross-fertilizing the customer’s specializations with cross-sector experiences and examples of high-tech solutions from, for example, Saab. The effect is a swifter, more carefully thought-out and cost-effective process that factors the entire product lifecycle into the equation.
Service areas
- Workshops – analyse needs, prioritize and generate consensus
- Impact mapping
- Visualization (next step)
- Feasibility studies and concept development
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Visualization
Visualization
Success or flop? With visualization we can help you cost-effectively evaluate and firm up product ideas at an early stage.
Evaluating product ideas early on is extremely useful as it helps avoid investing time and money in the ‘wrong’ products, or design mistakes that can prove costly further down the line.
In some cases, 3D animation films may be appropriate to illustrate a concept, particularly if the product features advanced functions or is part of a larger ecosystem. We can produce all manner of visual aids using the product concept’s 3D model as a basis; create images, animated films or prototypes for various purposes, such as internal evaluation and endorsement, and externally for trade fairs and other sales initiatives. Or perhaps build up an entire virtual reality. All in the most cost-effective way possible.
Combitech uses the same visualization techniques that we use in high-tech projects for Saab, for example AR and VR. Using 3D printers we can help you develop prototypes and demos that allow you to test key functions and assess strengths and weaknesses.
Service areas
- Prototypes/demos
- Film/animation
- 3D and animation team
- Visualization team
- Augmented reality
- Virtual reality
